A local public relations professional created a new ebook to help small businesses tell their stories. 

Casey Harrison, the President and CEO of Polished Strategic Communications, says she wrote her new ebook, Gem Drop—A Guide to Elevating Your Communication Strategies in the New Year and Beyond, to help small businesses without a solid marketing or communications strategy. 

Harrison says the ebook is a step-by-step process for creating communication goals and identifying target audiences. She says the book will help small business owners understand key outcomes. “Hopefully, it helps them find success.” 

As budgets for marketing and advertising are minimal for many small businesses, Harrison says she helps organizations stay focused on storytelling and communication. Her role is to elevate those stories to show the impact a business can have on a community.